A by cathy.

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I am Cathy. I am a Certified Public Accountant and a business consultant for years. I want to share my expertise thru this blog which is intended to help people who are planning or who are already in business. The topics range from Accounting for Small Business, Cash Management, Inventory Management, Assets Management and Financing. The terminologies will be simplified for laymen and business jargons will be explained for clarity.

Sunday, July 09, 2006

Ogie Alcasid-Foodcart Magnate

Oggie's Foodcart business is the usual hotdog stand. Named OGIE DOGGIE, he opened his first cart in Global City last September,another one at the Ali Mall and at the SM Southmall in Alabang.

He put an investment of P200,000 which he was able to recover in less than a month.

Although he used his name and popularity to break into the choice place for his first outlet, he did not leave the preparation to someone else but himself.

He tasted personally the brand of hotdog that he is going to sell as his main product. So is the bread. Per advice from from friend, he consulted a food specialist and sought the advise of a friend who is into food business.

He projected a sales of P 3,000 on the first day but he earned P26,000 instead. His sales fluctuated from P 16,000 to 34,000.

He is planning to open more carts but he confessed that he is not ready for franchising business yet.


Ogie Doggie
Telephone: (02) 687-1377

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