Not all that shines is a star-he is an enterpreneur too

Fun in commercials By Ellen Desear-Espiritu Actor Albert Martinez invested P300, 00 in a production house to start making audio-visual presentations, TV commercials, and marketing campaigns. He found it was right up his alley. Albert Martinez enjoyed acting so much that he never saw himself doing something else-until he started producing audio-visual presentations, TV commercials, and marketing campaigns and found out he liked it. Eventually, he invested P300, 000 to put up his own production house, APM Events Specialists, to start the business and give his eldest daughter, Alyanna, something to look forward to once she finished college. "My daughter is taking up marketing and advertising in Ateneo, so I set up this company to have a partner when she graduates," he says. He credits his wife Liezl, herself an actress before she became a full-time homemaker, for awakening the entrepreneur in him. "Liezl always sees the business side of what I do," says Martinez, who set up APM in his house in Quezon City before moving it to Timog Avenue, also in Quezon City, last March. Read the rest of the story here. Business,marketing,Entrepreneur,Entrepreneurship,Ogie Alcasid