A by cathy.

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I am Cathy. I am a Certified Public Accountant and a business consultant for years. I want to share my expertise thru this blog which is intended to help people who are planning or who are already in business. The topics range from Accounting for Small Business, Cash Management, Inventory Management, Assets Management and Financing. The terminologies will be simplified for laymen and business jargons will be explained for clarity.

Friday, July 14, 2006

Not all that shines is a star-he is an enterpreneur too

Fun in commercials
By Ellen Desear-Espiritu

Actor Albert Martinez invested P300, 00 in a production house to
start making audio-visual presentations, TV commercials, and marketing
campaigns. He found it was right up his alley.

Albert Martinez enjoyed acting so much that he never saw himself
doing something else-until he started producing audio-visual
presentations, TV commercials, and marketing campaigns and found
out he liked it. Eventually, he invested P300, 000 to put up his
own production house, APM Events Specialists, to start the business
and give his eldest daughter, Alyanna, something to look forward to
once she finished college. "My daughter is taking up marketing and
advertising in Ateneo, so I set up this company to have a partner
when she graduates," he says. He credits his wife Liezl, herself
an actress before she became a full-time homemaker, for awakening
the entrepreneur in him. "Liezl always sees the business side of
what I do," says Martinez, who set up APM in his house in Quezon
City before moving it to Timog Avenue, also in Quezon City, last March.

Read the rest of the story here.


Tuesday, July 11, 2006


The business of weaving

THE women of Tubigon, Bohol have proven that there are other ways to help their families than just by staying home and being full-time mothers and wives.

The Department of Trade and Industry organized Tubigon’s women, mostly wives of farmers and fishers, in 1989 under the Comprehensive Agrarian Reform Program. The group had an initial capital of P5,000 from the 30 founding members.

It was four years later that the women decided to become a cooperative. The trade and industry department did not push the Tubigon women to organize themselves formally into a cooperative. But the department provided assistance in other forms, including training on basic skills and weaving.

The group, which is known as Tubigon, Bohol Loomweavers Multi-Purpose Cooperative, was also trained to participate in trade fairs and exhibits. A small and medium enterprises counselor also helped the cooperative on organization, work simplification and safety measures.

The group’s products are mostly made from raffia, which is fiber extracted from the unopened young leaf of the buri palm. The products include placemats, table runners and beach and prayer mats.

The cooperative’s clients include exporters, interior decorators, tourists, events organizers and traders.

The Tubigon cooperative is now the second largest producer of raffia woven products in Bohol. The group’s 30 original members has expanded to 100. The cooperative is now a P1.5-million enterprise. Each of the women earns an average of P4,000 a month.

The members have acquired properties and these are shared with other community members. The group’s members also sponsor civic activities.

The cooperative’s plans for the future include buying two additional lots to accommodate a second production center and acquiring more handlooms.


Ogie Alcasid 's recipe for sucess for his foodcart business

Ogie Alcasid's advice to celebrities planning to go into business:

1. Be passionate in what you do. You must believe in your product. "When I eat our hotdog or sausage, I honestly say to myself, Wow! This is good! I really like this!"

2. Surround yourself with people you can trust. The best way to run a business is to manage it yourself, but if you can't, have someone with who's trustworthy and dependable.

3. Set the example. "Kung alam ng mga tauhan mo na 'yung may ari really cares about the business, everybody will care about the business too."

4. Take care of your customers. Serve them well and listen to what they say.

5. Be flexible with your system. Each branch has its own culture, so you have to adapt your system to it. A long as it works in a particular location and it's efficient, do it.

5. Don't take the downside of the business too seriously. There will be days when you feel, "Ano ba 'to? Bakit ganito, ang daming problema?" A little rain must fall every so often. Cheer up!


Sunday, July 09, 2006

Ogie Alcasid-Foodcart Magnate

Oggie's Foodcart business is the usual hotdog stand. Named OGIE DOGGIE, he opened his first cart in Global City last September,another one at the Ali Mall and at the SM Southmall in Alabang.

He put an investment of P200,000 which he was able to recover in less than a month.

Although he used his name and popularity to break into the choice place for his first outlet, he did not leave the preparation to someone else but himself.

He tasted personally the brand of hotdog that he is going to sell as his main product. So is the bread. Per advice from from friend, he consulted a food specialist and sought the advise of a friend who is into food business.

He projected a sales of P 3,000 on the first day but he earned P26,000 instead. His sales fluctuated from P 16,000 to 34,000.

He is planning to open more carts but he confessed that he is not ready for franchising business yet.

Ogie Doggie
Telephone: (02) 687-1377



Saturday, July 08, 2006

Food Cart-The Recipe for Success

The recipe for the success of the foodcart business is summarized in the four P's of marketing.


The choice of the product should match the chosen location. If it is school, then the products to be sold should cater to the students' taste and budget. Should the school allow the cart inside the premises, it could be required to observe strict rules in handling,packing and cooking the food for the students' protection.


The pricing should be competitive with other products sold in the same location.
The targeted customers' affordability should also be a factor in pricing.
High price may lead to slow moving inventory which could result into a loss especially if the shelf life is short or is highly perishable.


The choice of location determines not only the pricing but the product and packing as well. If the foodcart is to be stationed near trasport depots, the products should be ready to go and reasonably priced.

The mall is a good place for foodcart if the cart assembled is for the class of people that consist the foot traffic in the shopping centers. It requires more sophisticated and more expensive equipment. Supplies for packing and keeping the food fresh are also pricey. Rent can go as high as 25,000 a month depending on the location.

Schools are very strict in choosing what foodcart to allow inside their compound. Only one or two are given the contract after bidding. Market is captive especially if the school does not allow students to go out of the gate during short breaks.


The promotion should be an on-going activity of the business. The signage should be attractive and brand name allows instant recall.

Flyers are effective in promoting the product to the area where it is going to do business. A special offer of discount may do the trick.

Those who are interested in this business may contact:

Foodcart Association of the Philippines
Telephones: (02) 789-8937, (02) 729-4449

Friday, July 07, 2006

The Food Cart Business

I remember when I was young, my mother buying from a certain Aling Gare whose cart was a rolling store of meat, fish, vegetables and other stuff that a housewife would buy in the market.

I knew that she was making a lot of money, since she got the meat wholesale from some butchers who ply their trade illegally. Besides, she was selling on credit. Wives who were hard up with money just can't refuse the unlimited credit line, payable at the end of the month.

But of course, there is the favorite "sa malamig", bananacue, fish ball, squid ball and other foodstuff peddled near schools, churches, hospitals, parks and markets.

According to Josm Rosuello,the President of the Food Cart Association of the Philippines, the food cart business is easily the top choice of people who want to make money fast for the following reasons:

1. Easy to set up
2. Low Capital Requirement
3. Cash transactions
4. Portable
5. Fast recovery of investment

1. Easy to set up

The business does not require as much as like a restaurant or a fastfood that require spaces for dining room, office, kitchen or storage which start up costs include the renovation, furniture and equipment and some months advance lease payments and deposits.All the aspiring entrepreneur have to do is to contact businesses that manufacture the cart and the raw food suppliers.

2. Low capital requirement

The capital requirement depends on the kind of cart and intended location for the food cart business. The low is about 40,000 and the high can be a guestimate of
250,000. The cart can be assembled at a minimum cost of 10,000; cooking equipment and other accesories at 10,000 and food inventory and non-perishables may eat up the remaining balance of 40,000. The projected cost can be lower depending on how much is the projected sales and the intended inventory level of the food and non-food supplies.

3.Cash transactions

Customers pay cash so that money would not be tied up with receivables. The working capital in the succeeding business days will be provided by the cash inflow from business. As to supply of food materials, after a credit line has been established, suppliers can provide the raw products payable with different terms.

4. Unlike the businesses which have fixed sites, the food cart business can be
moved from one place to another where there are more prospective customers.

5. Fast recovery of investment

With the projected sales of 3,000 pesos a day and assuming that profit margin is
25 per cent (low estimate, normally food can be at 35 per cent to 50 per cent profit
margin), the investment of 40,000 can be recovered after two months assuming with 25 days a month operation.

3,000x .25x 25 days=18750.00
40,000/18750=2.13 months or 2 months and 3 days